Social Advocate

davidgillespie:

I had the pleasure of spending some time with Rachel Botsman recently, whose book What’s Mine Is Yours comes out soon. Rachel’s approach is one readers of this blog will dig, looking at how the web is taking the notion of a global village and making it a reality via the services springing up that facilitate connection between people in more and more meaningful ways.

The above video does a much better job of explaining it than I do, so check it out (those reading on email should click through to watch, well worth it), follow Rachel on Twitter, and get ready to hear a lot more about the rise of Collaborative Consumption.